Every business needs a website if they are going to maximise the opportunities that the internet offers. And when a business starts a website, they usually concentrate on populating it with useful written content to explain their services and demonstrate their professionalism.
Quite right too.
However, many businesses tend to overlook the opportunity to include video in their website content, which is a shame because in the fast paced, information hungry world of internet users, video is an excellent solution to delivering facts in an easily digestible way.
Web users are a little like students cramming for exams. They want to find information quickly, and will appreciate any shortcut available to find out what they need to know. Making a video is an excellent way to engage with the modern web user, and to give them the information you have available quickly, effectively and in a memorable fashion.